Here's How It Works:
Basic High Touch Letters and Executive Note or Seasonal Cards Include:
· Cards printed in color front/back cover on 9-pt card stock · Outgoing 24 LB white wove envelope addressed in blue
· Standardized sentiment printed inside in black · Canceled discount stamp that looks first class
Sample Executive Note Card Cover: Standard Outgoing Envelope:
(A-6 size--6" x 9" folds to 4-1/2" x 6") (A-6 size--4-3/4" x 6-1/2")
Standard Card Inside: Upgraded Card Inside:
Inside of card above shown with standard features: Above shown with three upgrades:
· prints in black · no salutation · no personalization · prints in color · salutation · full personalization
Conventional Font & HandScript Personalization: Reply Envelope and Reply Device:
(A-6 size--6" x 9" folds to 4-1/2" x 6") (3-1/2" x 6" Envelope & 3-1/4" x 5-3/4" Reply Device)
| FREE RESEARCH REPORT:
| In my doctoral studies at Claremont Graduate University's Peter F. Drucker School of Management and the School of Educational studies. I devoted a chapter in my dissertation to reporting the impact of Computer HandScript on direct mail results. I measured the effects of handwriting in campaigns the American Heart Association sent to more than a million houesholds testing several packages. You can download this report and peruse several studies on the language and the paralanguage of fund raising posted on my academic resarch site at www.TheWrittenVoice.org
Or just click here to download an article that summarizes a chapter from my doctoral dissertation: A Case Summary of a million-household mailing by American Heart Association.
Although this study used my company's technology, testing was done with absloutely no involvement on my part. I did not plan, advise, produce, evaluate or profit in any way. Several other companies were involved in all aspects of planning, executing & evaluating, thus ensuring objectivity. Sherry Minton and Renee Warner of American Heart Association supplied data for use in my Ph.D. dissertation from which I reported results. This was the bottom line: HandScript-personalization can more than double response.