HandScript®-Personalized LETTERS & CARDS Make an Emotional Connection & Increase Response
“High Technology has led to a revival of hand-written notes and letters. We couldn't handle the intrusion of high-tech without creating some high-touch human ballast.”
John Naisbett, Megatrends
Six Take-Aways:
- 79% of donors on file gave through only one channel. They raise most of their funds through direct mail. And this was the finding among the study's organizations described as being tech-savvy.
- Only 10% of gifts for these technically progressive nonprofits were made online.
- The report noted that among organizations with less-sophisticated online programs: "Analysis involving a wider range of nonprofits shows only 7.6% of revenue is given online."
- That means for the typical nonprofit 81.4% of their revenue comes from direct mail.
- Plus those who gave online had often been led to an Internet giving portal by a direct mail letter.
- While online giving is here to stay and is important, you've got to keep using U.S. mail monthly.
A High Touch Letter or Card can more than double response because the envelope gets opened.
No . . . we can't predict or promise your results, but two things are absolutely certain:
1. Mail sent to the perfect list written in perfect prose that frames the perfect offer and illustrates
it with perfect art won't raise a penny if the envelope doesn't get opened.
2. The most expensive piece of mail you'll ever send is the one that doesn't get opened.
We get mail opened and read because we address envelopes and write notes inside cards and letters with Computer HandScript simulated handwriting. We don't use obviously fake handwriting fonts. Instead, we create an alpha-numeric character set from samples of your own handwriting. Or if you prefer, you may use of the standard handwriting styles in our library. We have more than 80 to choose from. And because each was made from samples of real handwriting, it looks real because it is real.
You Can Boost Giving and Build Long-Term Relationships:
Here's How It Works:
- You choose one of our designs . . . or supply your own art.
- You provide your own copy . . . or we can write copy for you.
- We print your letters or with high-resolution color laser technology . . . or offset printing.
- You provide your mailing list data . . . or we can rent a list for you.
- We address and mail your cards for you or . . . we can box and send everything back to you.
Basic High Touch Letters and Executive Note or Seasonal Cards Include:
· Cards printed in color front/back cover on 9-pt card stock · Outgoing 24 LB white wove envelope addressed in blue
· Standardized sentiment printed inside in black · Canceled discount stamp that looks first class
Sample Executive Note Card Cover: Standard Outgoing Envelope:
(A-6 size--6" x 9" folds to 4-1/2" x 6") (A-6 size--4-3/4" x 6-1/2")
Standard Card Inside: Upgraded Card Inside:
Inside of card above shown with standard features: Above shown with three upgrades:
· prints in black · no salutation · no personalization · prints in color · salutation · full personalization
Conventional Font & HandScript Personalization: Reply Envelope and Reply Device:
(A-6 size--6" x 9" folds to 4-1/2" x 6") (3-1/2" x 6" Envelope & 3-1/4" x 5-3/4" Reply Device) 
· seasonal or year-end fund appeals · special sales offers · donor cultivation notes · customer loyalty notes
| FREE RESEARCH REPORT: |
| In my doctoral studies at Claremont Graduate University's Peter F. Drucker School of Management and the School of Educational studies. I devoted a chapter in my dissertation to reporting the impact of Computer HandScript on direct mail results. I measured the effects of handwriting in campaigns the American Heart Association sent to more than a million houesholds testing several packages. You can download this report and peruse several studies on the language and the paralanguage of fund raising posted on my academic resarch site at www.TheWrittenVoice.org Or just click here to download an article that summarizes a chapter from my doctoral dissertation: A Case Summary of a million-household mailing by American Heart Association. Although this study used my company's technology, testing was done with absloutely no involvement on my part. I did not plan, advise, produce, evaluate or profit in any way. Several other companies were involved in all aspects of planning, executing & evaluating, thus ensuring objectivity. Sherry Minton and Renee Warner of American Heart Association supplied data for use in my Ph.D. dissertation from which I reported results. This was the bottom line: HandScript-personalization can more than double response. |
